Most weight loss scams are the same - they promise weight loss with little effort. A lot of people are looking for an easy way to lose weight with little or no effort. They are excited by pills, patches, body wraps and creams because it sounds effortless.
The scammers take advantage of this by offering products that promise quick, easy weight loss, or 'lose weight while you sleep', or 'finally, weight loss without dieting' or 'lose all the weight you want, while you can eat anything you want'!
Every year new weight loss books appear at the bookstands, new breakthroughs appear on the internet, and magazines run articles on how to lose weight. It is a growing business and there are estimates that it is a 40 billion dollar business in the USA.
Even with the abundance of diets and dieting information, increasing numbers of people are becoming obese!
Some people do achieve weight loss, but almost all regain the weight they lost.
It doesn't matter what the type of diet it is - fat burners, cellulite pills, fat absorbers, wonder bark from Brazil, Acai berries, creatine, algae, crab shells, fat blockers, garcinia cambogina, calcium pyruvate - they are all selling hope.
The weight loss scams exploit the fact people are looking
for that 'easy' way to lose weight so they offer great results without
having to do any extra exercise or even having to modify what you eat.
Celebrities are often used to endorse the products, however they usually use the product with a strict diet and exercise regime.
Some diets may result in a short-term weight loss, however if it is not accompanied with a better diet and physical activity, any weight loss [usually water or muscle] will return.
According to the Federal Trade Commission, a claim is to good to be true if it says the product will:
Further warning signs of weight loss scams include: